FOR IMMEDIATE RELEASE

MAGINK LAUNCHES UK PILOT PROGRAM FOR THE WORLD’S FIRST FULL-COLOR DIGITAL INK BILLBOARD

Clear Channel and Ford of Britain Among Major Media and Marketing Participants

LONDON — March 20, 2003 — magink™ display technologies, Inc., developer of the world’s first full-color digital-ink billboards, today announced the launch of a pilot program in the United Kingdom, with participants including major media and marketing companies such as Clear Channel and Ford of Britain.

Under the pilot program, a prototype of the three-by-six-meter magink digital-ink billboard, manufactured by Mitsubishi Electric Corporation, will be on display to demonstrate its potential to revolutionize the outdoor advertising industry.

The billboard prototype can be currently seen at Clear Channel’s London headquarters. Ford will be providing creative to test the new technology. The second display in the pilot program is currently being erected in Toronto, and will be followed by displays in the U.S., Korea, Japan and Israel.

Ford of Britain’s Media and Communications Planning Manager Chris Lilley said, “Overall we were impressed by the product and see its potential for enhancing the current outdoor medium in the future. As a significant outdoor advertiser, Ford is always keen to investigate new technology in the medium. We see digital ink as an interesting technological advancement that could eradicate some of the traditional drawbacks to outdoor (such as weather, posting logistics, etc.) and could open up exciting opportunities for creative copy changes taking advantage of the two-second update capability.

We accept that this product is still in the early stages of development from a media point of view and are closely monitoring media owner reaction and take up.”

Robert Thurner, Group Marketing Director of Clear Channel International, said, "Clear Channel is always keen to explore new technologies to assess their commercial value for outdoor advertising and so we have been interested to see magink's digital ink display."

magink’s digital-ink billboards require little electricity, are highly visible in sunlight and can be changed instantaneously based on factors such as viewer reaction, time of day, location, sales results or current events. The displays, which can be networked together and controlled via magink’s centralized management software technology, provide outdoor media companies with new revenue streams, such as the ability to sell space by day-part, and reduce expenses associated with conventional outdoor advertising, such as printing and manpower.

Additionally, the high-resolution display offers advertisers a far more versatile creative canvas.

“London has long been a center of innovation in the advertising industry, so it is only fitting that the first-ever full-color digital-ink billboard be displayed here,” said Ran Poliakine, magink’s CEO. “It is our expectation that the outdoor industry will gradually switch from traditional billboards to digital-ink billboards, which provide a higher return on investment and more versatility for advertisers. We are very happy to be working with Mitsubishi and our marketing and development partners to bring the future of outdoor advertising to London and the rest of the world.”

About magink™:
magink display technologies, Inc. develops proprietary, full-color, commercially viable digital ink technologies. The company’s mission is to continuously develop revolutionary digital ink core technology and provide highly efficient, variable resolution, full-color, high contrast, low energy and cost effective digital display applications and solutions to a broad array of global industries.

While the company is currently focused on commercializing its digital ink technology for the outdoor advertising market, magink will also be employed with other display applications such as consumer electronic products, in-store point-of-purchase, and promotional displays.

Based in New York City, magink was established in 2000 after a two-year incubation within SixEye Media Technologies Group. Research and development centers are located in the United Kingdom. magink display technologies has attracted a top tier board of advisors, chaired by Don Davidson, former president and CEO of Gannett Outdoor.

Magink Display Technologies, Inc.
304 Park Avenue South, 11th Floor
New York, NY 10010
Phone: +01 212-679-2233
E-Mail: seisenstein@bratskeir.com
Website URL: http://www.magink.com