FOR IMMEDIATE RELEASE

Pattison Outdoor Launches Pilot Program for World’s First Full-Color Digital-Ink Billboard from magink display technologies

Toronto, Canada ­ April 2, 2003 -- magink display technologies Inc., developer of the world’s first full-color digital-ink billboard, announced today that it has signed an agreement with Pattison Outdoor, the largest out-of-home advertising company in Canada, to participate in a pilot program of the groundbreaking outdoor advertising technology.

As part of this agreement, a 3m x 6m billboard had been erected at Pattison’s headquarters to showcase the technology. This pilot program in Canada follows the launch of magink’s pilot program in the U.K., announced in mid-March. Pilot programs in the U.S., Korea, Japan, and Israel will follow.

Requiring little electricity, digital ink billboards are highly visible in sunlight and can be changed instantaneously based on factors such as viewer reaction, time of day, location, sales results or current events. The displays can be networked together and controlled via magink’s networking solution for digital displays (NSDD), and provide outdoor media companies with new revenue streams, including the ability to sell space by day-part.

“Pattison is proud to be the exclusive outdoor-advertising provider of this new digital technology in Canada,” said Glenn McConnell, president of Pattison. “magink technology represents a revolution in outdoor. For decades the industry has posted paper sections onto their structures to bring advertiser messages to the consumer audience. It’s the one thing that hasn’t significantly changed since the original days of outdoor. This technology is where I always imagined the industry would go.”

magink’s digital-ink displays, manufactured under an agreement with Mitsubishi Electric Corp., the creators of Diamond Vision, reduce printing and manpower expenses associated with conventional outdoor advertising. The high-resolution display offers advertisers a far more versatile creative canvas. Production and installation costs are also curtailed by eliminating the need for paper or vinyl.

“Pattison Outdoor has a long-standing tradition of delivering the best in outdoor while continuously remaining on the cutting-edge of the industry,” said Ran Poliakine, magink CEO. “The commitment that Pattison has always upheld to its customers, to deliver the most innovative product possible, is reinforced by their willingness to embrace our technology.”

“This new technology opens outdoor advertising to products and categories that have traditionally relied on other venues because they could more readily accommodate on-demand changes and updates to ad copy and visuals,” said Brian Irwin, Vice-President, Client Services & Marketing for Pattison. “Magink’s digital ink display allows us to immediately update and change our billboards from a remote location of our choosing,” he added.

About Pattison Outdoor

Pattison Outdoor is Canada’s largest out-of-home advertising company. The company offers advertising displays that range from traditional horizontal posters and street level to spectacular arterial signage and transit properties. Pattison Outdoor is a division of Jim Pattison Industries Ltd., the third largest privately held company in Canada with over 25,000 employees worldwide and annual sales in excess of $5 billion.

Pattison Outdoor’s Canadian head office is located in Oakville, Ontario and has sales offices in every major market across Canada to ensure local, regional, and national coverage is available to all advertisers. Pattison has been supplying outdoor advertising displays to the Canadian marketplace for over 90 years.

About magink™:

magink display technologies, Inc. develops proprietary, full-color, commercially viable digital-ink technologies. The company’s mission is to continuously develop revolutionary digital ink core technology and provide highly efficient, variable resolution, full-color, high-contrast, low-energy and cost-effective digital display applications and solutions to a broad array of global industries. While the company is currently focused on commercializing its digital ink technology for the outdoor advertising market, magink will also be employed with other display applications such as consumer electronic products, in-store point-of-purchase and promotional displays.

Based in New York City, magink was established in 2000 after a two-year incubation within SixEye Media Technologies Group. Research and development centers are located in the United Kingdom. magink display technologies has attracted a top tier board of advisors, chaired by Don Davidson, former president and CEO of Gannett Outdoor.

Magink Display Technologies, Inc.
304 Park Avenue South, 11th Floor
New York, NY 10010
Phone: 212-590-2381
Fax: 212-590-2382
E-Mail: seisenstein@bratskeir.com
Website URL: http://www.magink.com