FOR IMMEDIATE RELEASE
April 3, 2003

INTELICOAT TECHNOLOGIES CELEBRATES TEN YEARS OF MAGIC®

SOUTH HADLEY, Mass., April 3, 2003- The InteliCoat Magic® brand, an array of digital imaging media products manufactured and marketed globally by InteliCoat Technologies, is celebrating its tenth anniversary. The U.S. Patent and Trademark office officially registered the line of wide-format ink jet media on April 5, 1993.

Since its inception, the Magic brand portfolio of digital imaging media has become an award-winning industry favorite, known for its quality, innovation, and breadth. Among the notable milestones achieved by the Magic brand during its first decade are the introduction of PRINTLAM, a printable polyester laminate with a dual-purpose adhesive/image-receptive coating that offers a single-step finishing solution for indoor/outdoor promotional and display graphics; the patented FluorexÒ brand protection, a film that enables users to more easily and cost-effectively achieve high-quality protection for their flexible graphics; the Unusuwalls™ line of digital wallcovering substrates, which has spurred tremendous growth in the digital wallcovering market; and the first media-specific customized ICC profiles designed to guarantee outstanding color results when used with Magic products.

Among the awards received by Magic brand products are the Digital Printing and Imaging Associations’ Media Category 1998 and 2002 Product of the Year and Digital Graphics magazine's Trail Blazer Award (1997 and 2000).

“It is a pleasure for InteliCoat, a company with a legacy of more than 70 years of designing and engineering coatings, to commemorate the ten-year success of one of its premier brands,” said Susan Hurt, vice president and general manager of InteliCoat. “We look forward to even greater achievements for Magic in the next ten years, from product innovations and enhancements, to expanded applications, to new markets.”

For more information about Magic brand media, call 800-628-8604 or visit the Web site at www.magicinkjet.com, where free sample rolls may be requested.

The Magic brand consists of an array of digital imaging media products manufactured and marketed globally by InteliCoat Technologies, a world leader in the manufacture of coated paper, film and specialty substrates for imaging and electronic technologies. The company’s products include: imaging substrates for graphics, desktop, proofing, design engineering applications and information storage; electronic films for applications in printed wiring boards, flexible circuits, ceramic passive components; high temperature, conductive and shielding tapes; conductive films; and microfilm. InteliCoat operates six manufacturing facilities in the United States and Europe with sales and marketing operations in Australia, the Netherlands, the United Kingdom, North and South America. Worldwide headquarters is in South Hadley, Massachusetts, USA. InteliCoat is a Sun Capital Partner company.

InteliCoat Technologies
28 Gaylord Street
South Hadley, MA 01075
Phone: 413-536-7800
Fax: 413-536-4414
E-Mail: susanl@svmpr.com
Website URL: www.magicinkjet.com