FOR IMMEDIATE RELEASE
September 12, 2003

Roland Unveils All New 30-Inch Printer/Cutter

Irvine, CA. September 12, 2003 Roland DGA Corporation today introduced the VersaCAMM printer/cutter. With an integrated media heating system and advanced Eco-SOL INK, the VersaCAMM is capable of printing and contour cutting durable outdoor graphics on uncoated media.

"The VersaCAMM has blockbuster hit written all over it," said Dave Goward, Roland VP of Sales & Marketing. "Our customers have been asking for a smaller platform, print-cut inkjet, and VersaCAMM more than fills the bill. It gives sign makers an extremely affordable way to produce a wide range of durable indoor and outdoor graphics in a safe, odor-free environment. When you consider that it also contour cuts, the VersaCAMM is the most productive sign making tool in its class."

The VersaCAMM prints full-color graphics directly onto a wide variety of both coated and uncoated substrates, without any need for special ventilation or environmental equipment. Roland has tested and profiled Eco-SOL Media (ESM) - a new lineup of uncoated substrates - to perform with VersaCAMM and Pro II Series printers and printer/cutters. With Eco-SOL INK, ESM yields consistent print results that are water, scratch and UV resistant for up to three years. *

The VersaCAMM can also automatically contour cut printed graphics without reloading or repositioning them. To laminate print & cut graphics, simply remove prints, laminate and reload them for precision cutting. The Quadralign(tm) four-point optical registration system automatically realigns the cutting path and compensates for skew and distortion. The VersaCAMM also functions as a stand-alone vinyl cutter. This combination of printing and cutting in a single device significantly improves production speed and ease of use.

VersaCAMM Features

• Eco-SOL INK
• Aggressively bonds to both uncoated and coated media
• Safe to use and environmentally friendly
• Up to 1440 dpi resolution with variable droplet technology
• Water, scratch and UV resistant graphics for up to 3-years outdoors*
• Average running cost (ink and media) between $0.60 and $0.70 per sq. ft
• Uses four 220ml ink cartridges (CMYK)
• Roland COLORIP(tm) (RCR) software included
• Quadralign(tm) - Four-point optical registration system
• Energy Star® seal - Maximum energy efficiency and lower electric bills.

Availability
The VersaCAMM is currently shipping. Leasing options are available on all Roland products.

ESM
Tested and profiled to perform with the VersaCAMM and Pro II Series printers and printer/cutters, Roland ESM includes a range of competitively priced, uncoated adhesive backed vinyls along with other popular substrates. The list includes glossy calendared vinyl with permanent adhesive, matte calendared vinyl with permanent adhesive, clear calendared vinyl with permanent adhesive, view through vinyl with removable adhesive, calendared wrap vinyl with removable adhesive, translucent calendared vinyl with removable adhesive, flame retardant scrim banner, and blockout scrim banner. In the near future, Roland will grow this lineup even further with other low-cost products, such as paper and film. The VersaCAMM also performs well with all Roland SOLJET Certified Media (SCM); and it is compatible with some PCM, PQM and PGM offerings.

About Roland COLORIP(tm) (RCR)
Designed exclusively for the VersaCAMM and Pro II Series printers and printer/cutters, RCR is loaded with features that make printing faster and easier. RCR includes simultaneous RIP & Print capability, enhanced color management, contour cutting and several unique layout options. In addition to Postscript jobs, you can print directly from TIFF, JPEG, EPS, PS, PDF 1.4 and DCS 2.0 files. RCR gives users tremendous control over color.

About Roland DGA
Roland DGA Corporation is the North and South American marketing, sales and service arm of Roland DG Corporation - a worldwide leader in the fine art, photography, sign making, graphic arts, engraving and 3D modeling industries. Established in 1983, Roland DGA serves as a two-way bridge between the manufacturing of dynamic technologies and the creative professionals who put these products into action.

Roland DGA is ISO-9002 certified, and Roland DG is ISO-9001 and 14001 certified. Major products include the Pro II Series of inkjet printers and printer/cutters, ColorCAMM thermal transfer printer/cutters, CX series vinyl cutters, EGX series engravers, and 3D scanning and milling machines. Roland DGA headquarters are located in Irvine, CA, with international headquarters in Japan. For more information, please call (800) 542-2307 or visit the website at http://www.rolanddga.com.

*Outdoor durability is based on accelerated weather tests. Results may vary depending upon location and application. Lamination may be required for some applications or environmental conditions.

Roland DGA
Contact: Will Curtis
15363 Barranca Parkway
Irvine, CA 92618
Phone: 800-542-2307 or 949-727-2100
Fax: 949-727-2112
E-Mail: wcurtis@rolanddga.com
Website URL: www.rolanddga.com