FOR IMMEDIATE RELEASE

Everything you ever wanted to know about digital printing...but were afraid to ask.

M-real, one of Europe's leading makers and suppliers of fine paper, has launched its latest 'must-have' report. 'The Best Practice Report - a guide to silver digital and hp indigo presses', is now freely available for anyone working with digital print.

Short run four-colour digital printing burst onto the commercial arena in 1993 with the launch of the first indigo press, and is debatably the most significant advance in printing since the invention of moveable type. We now take for granted the fact that unique prints can be printed on the fly with turnaround times for jobs measured in minutes instead of days.

The choice of digital press, and the technology that goes with it is vast, but whatever system you choose, the choice of paper and the way that you handle it is critical in getting the best out of your machine. The higher up the technology ladder you climb, the more difficult it is to make an informed choice about paper as different digital printing methods have their own requirements.

To cut through the confusion surrounding the choice of digital papers and their usage, M-real's guide has been developed in cooperation with end-users. It has been written in jargon-free language and is aimed specifically at meeting the needs of printers with hp indigo presses and their paper merchants alike.

Helga Zollner-Croll, M-real Digital imaging Marketing Manager comments; "To get the best from their presses, printers have to not only be first rate machine operators, but substrate experts too. With this in mind we put together a guide that demystifies the digital printing process and aims to give readers the confidence and knowledge to deal with problems and issues that arise on a daily basis".

Choosing the right paper can make a difference in the aesthetic attributes such as the look and feel of the print quality, as well as in functionality. If a machine jams, not only is the issue of downtime and wasted materials but also possible damage to the machine itself.

The report gives easy to follow information on hp indigo presses and associated technology; the requirements of digital papers, as well as the manufacturing, testing and accreditation procedure; how to get the best of digital papers through their storage and handling, as well as tips on finishing. The guide also explains why the silver digital range is ideally suited to hp indigo presses and the plethora of applications the range has been optimised for.

Helga continues: "The Report is just another investment by M-real Digital imaging in the digital printing market. We not only offer the most comprehensive range of papers for hp indigo presses in our silver digital range, but we wanted to provide our customers with the knowledge to get the most from them. Hopefully the report should help to make even those new to the market, experts on digital print".

The Best Practice Report is a comprehensive study detailing a range of issues affecting the digital arena. The 16 page, full colour report is available in English and is free of charge across Europe from M-real sales agencies and www.silverpapers.com.

M-real Digital imaging

M-real Digital imaging is one of Europe's most innovative producers of digital papers. Based in Bergisch Gladbach, Germany, it is part of M-real Specialties Business area. With its silver papers range, M-real Digital imaging offers surfaces and grades to suit any digital application, from digital colour presses to desktop and large format inkjet printers. M-real Digital imaging is committed to the future of digital print, with recent investments in a digital R&D facility and a dedicated converting line, to ensure that it remains a leading producer of digital products.

M-real International Ltd.
P.O. Box 75652
1070 AR Amsterdam, Netherlands
Phone: +1-973-305-1990
Fax: + 1-973-305-9189
E-Mail: john.miller@m-real.com
Website URL: www.m-real.com