FOR IMMEDIATE RELEASE

Billboard Campaign Promoting Positive Values Is Launched Featuring Michelle Kwan and Kermit the Frog

Washington, October 6, 2003 -- The Foundation for a Better Life, in partnership with the Outdoor Advertising Association of America (OAAA), today launched Phase III of the successful Pass It On public service billboard campaign with a dramatic kick-off on Times Square. The unconventional and popular national public service campaign partners respected celebrities, historic legends and everyday heroes to promote positive values and inspire others to 'pass them on.'

"Figure skating champion Michelle Kwan and universal icon Kermit the Frog were selected for the campaign because we believe there is no generation more important than the youngest to receive the message that positive personal values count," according to OAAA President and CEO Nancy Fletcher. "Michelle Kwan and Kermit the Frog provide a unique opportunity to inspire young people with great role models and positive value messages."

The campaign's message will first be seen on one of the most prominent and desirable outdoor positions in Times Square on the Marriott Marquis Hotel and will feature Kermit the Frog with the message "Eats Flies. Dates a Pig. Hollywood star. Live Your Dreams -- Pass It On". Michelle Kwan's billboard "What makes champions? Dedication -- Pass It On" will be going up in major cities across the United States. Over the course of the next year, OAAA member advertising companies around the country will donate space on more than 10,000 outdoor displays for the Pass It On campaign, with an estimated ad value of more than $10 million.

"Each billboard in the Pass It On campaign is meant to underscore one simple, yet galvanizing message: allow yourself to be inspired by the actions of others to do one thing a little better, and then pass those values on," said Gary Dixon, President of The Foundation for a Better Life.

The Pass It On billboards are an eclectic mix of well-known celebrities, historic legends, and real-life individuals, all of whom demonstrate how, when inspired, human beings can beat the odds, defy circumstance, and change things for the better. Michelle Kwan follows in the footsteps of legendary sports figures Muhammad Ali and Wayne Gretzky who were previously featured in the campaign. Kermit the Frog, beloved for decades by young and old alike adds a special charm and humor to the campaign.

The other subjects selected for this phase to convey the campaign's message and the values attributed to them are Christopher Reeve (Strength), Gandhi (Soul), Erik Weihenmeyer, a blind mountain climber (Vision), Brooks Dame, a bone marrow donor, (Sacrifice), Abraham Lincoln (Persistence) and Winston Churchill (Commitment).

The Pass It On billboards comprise the outdoor arm of a continuing PSA campaign from The Foundation for a Better Life, whose mission is to promote positive values and encourage others to pass those values on.

About the OAAA

The OAAA is the largest trade association representing the outdoor advertising industry. It is dedicated to leading and uniting a responsible outdoor advertising industry that is committed to serving the needs of consumers, advertisers and the public. For more than a century, the outdoor industry has sustained a tradition of public service by helping charitable and service organizations raise funds and build awareness of important national and local issues and programs by donating advertising space and developing public service messages. The industry donates space to charitable organizations in excess of $300 million annually, and the public and media attention that ensues has made a difference in raising awareness of many worthy causes.

For more, please visit www.oaaa.org.

About The Foundation for a Better Life

The Foundation for a Better Life is a non-profit organization which creates public service campaigns to communicate the values that make a difference in our communities. These messages are communicated through channels which include television, cinema, billboards, and the Internet. All programs and projects of the Foundation are non-commercial and are solely humanitarian endeavors.

For more, please visit the Web site at www.forbetterlife.org.

Outdoor Advertising Association of America (OAAA),
420 Lexington Avenue, Suite 2520
New York, NY 10170
Phone: 212-697-8075
Fax: 212-697-6517
E-Mail: jmullery@oaaa.org
Website URL: www.oaaa.org