FOR IMMEDIATE RELEASE

Your entire market in 3 days: VISUAL COMMUNICATION 2003

International Trade Fair and Conference on Visual Communication

FIERA MILANO, MILAN, Italy: 14 - 15 - 16 November 2003

Leading suppliers from the signs and sign making, digital printing and imaging, screen printing and pad printing, engraving and milling industry, POP/POS will exhibit at Visual Communication Italy, Europe’s biggest exhibition for everyone involved in the visual communication industry.

14,000+ visitors will be meeting more than 280 suppliers who will be exhibiting in hall 1,2,3 and 4 of the Milan Fairground the latest not only on machinery, material and media, but also services and marketing tools and brand forming applications.

“Critical Trend for Large Format Digital Printing in Italy”

The 1st Italian research on LFDP

Everyone involved in the large format digital industry will this year have one more reason to visit Visual Communication Italy as ACNielsen will be presenting the results of the 1st Italian research on LFDP during the seminar “ Stampa Digitale Grande Formato 2003”, held Saturday, November 14th 2003. The research was commissioned by Reed Exhibitions as support for Visual Communication exhibitors’ and visitors’ business. International experts from the industry will be present to discuss together with ACNielsen how printers, suppliers, advertising agencies and media companies can use these indications to plan their future market strategies.

Marketing managers meet the POP professionals at display SuperstarITALY2003.

The POP/POS industry has been showing over the last 2 years the fastest growth rate among the traditional communication media. During Visual Communication the professionals of the industry will meet marketing managers and brand creators of major companies who score for points during the first edition of the display Superstar ITALY 2003 Award. Visual Communication will be the perfect setting for this major event where creativity meets new technology. “display International” the leading European magazine on POP/POS will stage the event that for the last 10 years has been held with great success in Germany.

Flat-beds: yesterday the new kid in town, today a mature technology

Printing on “any surface” has been the dream of every commercial printer for years. The latest versions of the flat-beds make not only this possible but also allow the graphic printer to enter new sectors of the printing industry. We are very proud to announce that the leading suppliers of this technology have chosen Visual Communication Italy to present their latest solutions to the market during Visual Communication Italy with the most complete panorama on flat-beds of any kind, printing with solvent inks, UV cured inks or water based inks.

The Silver Screen, the Italian Screen Printing Award

The 6th edition of the Italian Screen Printing Award will again be held during Visual Communication, the show where the screen printers meet to show their know-how. More than 40 entries have been registered. All entries will be on show in the dedicate area for screen printing.

The educational programme during Visual Communication 2003

The vast educational programme has made Visual Communication Italy the leading forum for information exchange between graphic producers and industry suppliers from the sign making, digital printing, screen printing and engraving industry. Leading experts will be discussing during the many seminar sessions not only new technologies and market approaches but also how to handle the present economic situation.

Reed Visual Italia S.r.l.
Via Fratini, 6 ­ 05100
, TERNI Italia
Phone: ++39 0744 400544
Fax: ++39 0744 403708
E-Mail: viscomgd@tin.it
Website URL: www.visualcommunication.it