FOR IMMEDIATE RELEASE
February 3, 2004

PressVu® scores at the Stade de France for ATC Caractères- PressVu® favored over

Lyon-based screen and digital print specialist, ATC Caractères, has used its new VUTEk® PressVu® UV 180/600 EC, flatbed printer, to produce outdoor banners and signage for the French rugby stadium the 'Stade de France' in Paris. Utilizing the rigid and flexible substrate capabilities of the printer, ATC produced high quality advertising banners, strong enough to withstand the effects of high wind and deliver its sponsors messaging to thousands of spectators and millions of television viewers.

Christophe Aussenac, a Partner at ATC Caractères comments, 'The PressVu® UV has become the technology of choice for both customers and staff. Due to its ease of use, high quality print, speed of job delivery and great flexibility, we often forget that we have screenprinting products.'

Using the high quality capabilities of its PressVu® UV, ATC has printed and installed all advertising banners and directional signage for the Stade de France. In 2003, ATC produced a total of 300, 30 m x 15 m mesh banners for sponsors including France Telecom and eutelsat. Featuring high quality images of its advertisers' products and services, all banners were printed on mesh to combat the effects of high winds around the ground. For obvious reasons, it was particularly important to the ground's management that no compromise was made to the integrity of the graphics, and spectators' safety.

In addition to the mesh banners, ATC also printed a number of other directional signs on vinyl. Having worked for the Stade de France for the last three years, thanks to its high quality printed products, reliability and responsive services, ATC has been able to retain its contract and ensure continued work in 2004.

Speaking of its decision to purchase the PressVu® UV, Christophe continues, 'We originally purchased the VUTEk® UltraVu® 3300 for general large format work, including banners and exhibition graphics, and then installed an UltraVu® 2360 SC in 2001.

'We soon realized the potential of flatbed printers. By printing direct to the final substrate, not only could we bypass a whole production process, but we could also take advantage of jobs our screenprinter couldn't handle, including short-run printing on to plexiglass, wood, paper and vinyl. Additionally, the PressVu's 600 dpi resolution has enabled us to make use of its ultra fine printing capability, for extremely small jobs such as stickers. This has become quite a big market for us.'

'The PressVu® UV was the best flatbed product on the market. With its high quality print for both rigid and flexible substrates, we knew that we would be adding another production solution capable of extending our services and adding significant value to customers.'

Using its PressVu® UV to explore new markets, ATC has recently produced window graphics and internal banners for a pharmacy in the French ski resort of BLEU VERT Groupe PUBLICIS CACHEMIRE. Completed in only one week, each window graphic was sponsored by Gibaud, the leading medical company for the sports industry worldwide.

Carrying graphics printed on self-adhesive mesh, 100 windows of the resort's main building, now feature advertisements seen by thousands of skiers and snow boarders on the mountain. Not only has the project enabled the resort to maximize revenue opportunities, but it has also provided a new and exiting promotional vehicle for Gibaud to reach its core audience.

Chistophe comments, 'One of the biggest client concerns for this job was ensuring that Gibaud's corporate colors could be matched on both the window graphics and internal banners. But one of main reasons we bought the PressVu® UV was for its ability to print consistently on a wide range substrates, and match colors successfully.

'So accurate is the PressVu® UV, that we are now confident of matching standard PANTONE® colors on almost any substrate. This capability is essential to our business, enabling us to maximize creativity and ensure color accuracy for our blue chip clients, with strict corporate identity guidelines.'

Due to its success in the exhibition market, ATC now has a contract to produce graphics for all shows attended by the world's leading inflatable boat manufacturer, Zodiac. In 2003 alone, ATC printed more than 200 double-sided mesh banners for the company using its VUTEk® UltraVu® 3300.

Zodiac used dramatic, high definition photographic images to portray its products, and naturally wanted ATC to ensure the same high quality for the printing of its stand graphics. This was particularly important as the graphics would be seen close up, as well as from a distance. Since installation of its PressVu® UV, ATC has increased time savings to the client, a crucial factor in meeting worldwide exhibition deadlines.

Established only ten years ago as a producer of hand-painted signs, ATC quickly progressed to large format digital operations via the purchase of its UltraVu® 3300 and its UltraVu® 2360 SC printers. Currently employing 55 people, ATC today specializes in screen and digital printing, producing a number of high quality applications including vehicle graphics, POP graphics and banners of all sizes.

About VUTEk® Inc.
Founded in 1988, American manufacturer, VUTEk® Inc., is the leading worldwide supplier of superwide format inkjet printers to the graphic arts market. VUTEk® pioneered superwide format printers, and sets the standard for superwide/grand format and specialty printing, using inkjet technology for out-of-home advertising applications including billboards, fleet graphics, banners, bus shelters, point-of-purchase displays and posters. Its current product portfolio includes the UltraVu® product range, for high quality, high speed superwide flexible printing in 1.5-, 2-, 3-, and 5-meter formats; and its PressVu® family of digital inkjet flatbed printers, capable of printing on both rigid and flexible substrates.

All trademarks noted herein are either the property of VUTEk® Inc. or their respective companies.

VUTEk®
Phone: 603-279-4635
Fax: 603-279-6411
E-Mail: jcedrone@vutek.com
Website URL: www.vutek.com