FOR IMMEDIATE RELEASE
September 13, 2004

Roland Unveils Print/Cut Workflow At Labelexpo

Rosemont, IL - At Labelexpo 2004, show goers got their first look at Roland DGA’s unique print/cut technology. They witnessed the 54-inch SOLJET SC‑540EX and 30-inch VersaCAMM cranking out photorealistic food labels, membrane panels, sports logos, and serial-numbered decals.

“The SC-540EX and VersaCAMM are changing the way people produce labels and decals,” said Barry Johnston, Roland DGA Product Marketing Manager. “The ability to print and die cut labels on a variety of durable, adhesive-backed media with a single device represents a giant leap forward for the entire industry.”

The SOLJET SC-540EX achieves true 1440x1440 dpi resolution, allowing it to match colors and produce small, crisp text. The six-color inkjet can also print up to 300 sqft/hr for large production runs. It uses advanced Eco-SOL INK to print directly onto both coated and un-coated materials.

After printing, the SC-540EX streamlines the production process by automatically contour cutting graphics without having to reload or reposition them. Roland’s precision cutting technology is crucial for label production. When lamination is needed, the Roland Quadralign™ four-point optical registration system automatically realigns the cutting path after reloading the media and compensates for skew and distortion.

“With my SC-540EX, I print and cut decals with photorealistic graphics and tiny text,” said Skip Grant, owner of Grant Graphics. “It can produce up to 15,000 decals in an hour.”

The VersaCAMM four-color printer/cutter makes it easy to produce colorful decals, labels and just about any sign imaginable. Its combination of printing and cutting in a single device significantly improves production speed and ease of use. Like the SOLJET EX, the VersaCAMM also features the Quadralign four-point optical registration system and advanced Eco-SOL INK.

COLORIP
Bundled with the SOLJET SC-540EX and VersaCAMM, Roland COLORIP® (RCR) makes it fast and easy to produce window signs, decals, labels, point of purchase displays and packaging prototypes. RCR includes simultaneous RIP & Print capability, contour cutting, cropping, tiling and nesting. In addition to Postscript jobs, RCR lets users print directly from TIFF, JPEG, EPS, PS, PDF 1.4 and DCS 2.0 files.

Printing and cutting operations are handled simultaneously from within Adobe Illustrator® 8/9/10, CorelDRAW® 9/10/11 and Quark XPress™ 4/5. RCR can also take advantage of Roland's Quadralign™ feature for your print/laminate/cut workflows.

The SOLJET SC-540EX has a list price of $29,995. The VersaCAMM has a list price of $13,995. Leasing options are available on all Roland products.

Roland DGA Corporation
Roland DGA Corporation is the North and South American marketing, sales and service arm of Roland DG Corporation - a worldwide leader in the fine art, photography, sign making, graphic arts, engraving and 3D modeling industries. Established in 1983, Roland DGA serves as a two-way bridge between the manufacturing of dynamic technologies and the creative professionals who put these products into action.

Roland DGA is ISO 9001:2000 certified, and Roland DG is ISO-9001 and 14001 certified. Major products include the Pro II and VersaCAMM inkjet printers and printer/cutters, CX vinyl cutters, EGX engravers, 3D scanning and milling devices, and the MPX-60 photo impact printer. Roland DGA headquarters are located in Irvine, CA, with international headquarters in Japan. For more information, please call (800) 542-2307 or visit the Web site at http://www.rolanddga.com.

Roland DGA
Irvine, CA
Phone: (800) 542-2307
Website URL: www.rolanddga.com