FOR IMMEDIATE RELEASE
October 13, 2004

Daktronics Unveils Protour* Modular System

Brookings, S.D. - Daktronics, Inc. (Nasdaq - DAKT) of Brookings, S.D., will launch its all-new ProTour* LED modular video system Oct. 22-24 in conjunction with the Entertainment Technology Show -LDI Convention in Las Vegas, Nev., Booth #111, at the Sands Convention Center.

"We created the new modular system to meet the needs of the industry-the most common requests being easier setup and less noise," said Mike Cooper, Daktronics modular solutions group manager. "We met and exceeded the challenges with a user-friendly control software, light-weight panels and a zero-noise panel design."

The modular displays, currently available in 6, 8 and 10 mm pixel pitches for indoor applications and 10, 12, 15 and 20 mm pixel pitches for outdoors, will be suited for touring events, sporting events, conventions and expositions, as well as religious gatherings-any instance where a display would be moved regularly.

The ultra-light ProTour* panel weighs less than 25 pounds (11 kilograms). The light weight, along with a quick-release fasteners and convenient handles, makes display setup and teardown hassle-free. The unique, rugged architecture also allows flexible configuration to create displays of any size or shape.

Redundant panel-to-panel signal optimizes system reliability and display diagnostics provides active monitoring of display operation and troubleshooting support. If a panel is damaged during an event, its quick-release latches and simplistic cabling enables technicians to install a new panel in seconds.

Featuring the latest advancements in 3-in-1 surface-mount device (SMD) LEDs, ProTour* technology boasts 4.3 trillion color capability and is backed by Daktronics renowned commitment to customer support after the sale.

Complimenting the modular display is the V-Tour* event controller. Designed specifically for the modular market, the controller features a unique design studio that makes setup of even the most complex display arrangement a simple process. Developed for flexibility and ease-of-use, the design studio creates a virtual display and offers setup tools that unlock the power and versatility of the ProTour* modular display system.

The V-Link® video processor completes the system by accepting live production feeds and enhancing signals to ensure true-to-life image reproduction on any ProTour* modular LED display. The processor handles custom aspect ratios, supports a wide variety of formats and features True Pixel* processing for brilliant images at every event.

Daktronics began manufacturing large screen, full-color, LED video displays in 1997. Since then, over 1,300 LED video displays have been sold and installed in commercial and sporting facilities around the world. Since 2001, Stanford Resources, Inc. has ranked Daktronics as the leading, worldwide provider of large screen LED video displays. Daktronics has strong leadership positions in, and is one of the world's largest suppliers of, electronic scoreboards, computer-programmable displays and large screen video display and control systems. The Company excels in the control of large display systems, including those that require integration of complex multiple displays showing real time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world in sport, business and transportation applications, and celebrated its 35th year in business in 2003.

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements reflecting the Company's expectations or beliefs concerning future events which could materially affect Company performance in the future. The Company cautions that these and similar statements involve risk and uncertainties including changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the Company's SEC filings which may cause actual results to differ materially. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

Daktronics, Inc.
Brookings, SD
Phone: (800) 325-DAKT
Website URL: www.daktronics.com