FOR IMMEDIATE RELEASE
February 25, 2005

Inkjet International, its Representative AD+, and Products from FLEXcon Create Building-Size Graphic at Hollywood Hotel

Spencer, MA - On January 6, 2005, the producers of ‘Chasing Farrah’ - a new reality show coming to the TV Land cable network - unveiled a promotional advertisement campaign that transformed the entire west side of the luxury Hyatt West Hollywood Hotel on Sunset Boulevard with an image of actress Farrah Fawcett. Ink Jet International, a Dallas-based printer, produced the dynamic promotional graphic, using FLEXcon’s FLEXmark BILBRD BWV and SEETHRU-SIGN STSWBF pressure-sensitive vinyl materials.

The 108-foot-high x 58-foot-wide image showed Farrah Fawcett with hands in prayer position and the words ‘She’s No Angel’ printed above. The building-size graphic was produced using FLEXcon’s FLEXmark BILBRD BWV opaque vinyl materials for the wall, and SEETHRU-SIGN STSWBF for the windows --- a perforated vinyl product that allows visibility through windows from inside the hotel. Jittu Sarna, President of Inkjet International, comments on this application: “As usual, AD+ brought a challenging job to the table. At first, we were concerned that the performance of a regular pressure-sensitive adhesive would not suffice. FLEXcon simply said ‘no problem.’ As usual, they had a solution, and if they hadn’t, I am sure they would have manufactured one. This extra step is what keeps relations firm and ongoing.”

FLEXmark BILBRD BWV white opaque vinyl was launched by FLEXcon in 2004 for TriVision Billboards, and has since been one of their fastest growing products. The Viacom Outdoor Approved product has expanded to indoor and outdoor wall advertising. FLEXcon SEETHRU-SIGN perforated vinyl products are also Viacom Outdoor Approved for windows on buildings, buses, and trains in full wraps.

Inkjet International and their representative AD+ specialize in large and wide format imaging for applications such as billboards, wall and building wraps, and vehicle and bus wraps. FLEXcon is a worldwide manufacturer of pressure-sensitive films and a leading advisor on the use of pressure-sensitive materials for these applications. The team has maintained a relationship since Inkjet International’s inception 10 years ago.

‘Chasing Farrah’ is a new reality TV show scheduled to debut on Wednesday, March 23, 2005 at 10:00 pm on cable network TV Land. The six-episode series will give viewers a rare glimpse into what Farrah’s life is like in and out of the spotlight.

The Hyatt West Hollywood, also known as the “Rock and Roll Hotel,” has for more than 50 years hosted musical talent and entertainers from around the world.

For additional information, contact FLEXcon Company, Inc., 1 FLEXcon Industrial Park, Spencer, MA 01562; telephone (508) 885-8390; fax (508) 885-8289; www.FLEXcon.com.

FLEXcon is a worldwide manufacturer of pressure-sensitive film products for applications that include P-O-P graphics, bus and vehicle graphics, and indoor and outdoor window and wall graphics. The company supplies an almost limitless variety of film, adhesive, topcoat and liner combinations for custom applications. FLEXcon’s mission is to provide its customers the highest quality products with exceptional service. Corporate headquarters are located in Massachusetts. They can be found on the Internet at www.FLEXcon.com.

Inkjet International Ltd entered the grand format printing industry in 1993. Based in Dallas, TX with an array of digital printing machines and a nationwide customer base, the company handles large volume production of applications such as billboards, building wraps, and fleet graphics. Most recently, with the addition of printing equipment, they have expanded to offer printing directly onto rigid surfaces. For more information, visit their web site www.inkjetintl.com.

AD+ personnel are experienced in all sectors of outdoor advertising and provide unmatched customer service. With offices in New York and Boston, the company has built long-term relationships in the advertising industry, with a solid reputation for quality results. AD+ has represented Inkjet International since the company’s inception. For more information, contact AD+ at 212-702-8866.

FLEXcon Company, Inc.
1 FLEXcon Industrial Park
Spencer, MA 01562
Phone: 508-885-8390
Fax: 508-885-8289
Website URL: www.FLEXcon.com