FOR IMMEDIATE RELEASE
April 12, 2005

Avery Graphics Launches Two New Digital Products MPI 2700 EZ and DOL 4500 Debuted at ISA 2005

PAINESVILLE, Ohio - Avery Dennison Graphics Division North America has added two new products to its already broad digital line: MPI 2700 EZ Calendered White Vinyl and DOL 4500 Perforated Window Film Overlaminate. Both of these new films are included in Avery Graphics' new Ink Jet Media Selector. The newest selector was launched at the International Sign Association Expo 2005, March 30 - April 2 in Las Vegas.

MPI 2700 EZ is a flexible, conformable, low-gloss calendered vinyl film. It's best for applications such as short-term vehicle and fleet graphics. MPI 2700 EZ uses Avery Dennison Easy Apply(tm) technology which features air egress channels. This technology allows bubbles and wrinkles to be simply pushed down and out of the applied vinyl saving time and hassle during installation. It is designed for more conformability and is formulated for excellent performance with solvent printers.

DOL 4500 is an optically clear, cost-effective graphics overlaminate for digitally-printed perforated window films and is an ideal protectant for Avery Graphics MPI 4002 Perforated Window Film. It offers a glossy finish and a permanent adhesive for one- to two-year indoor graphics applications with one-year outdoor durability. DOL 4500 was designed for short-term vehicle window graphics with flat and simple curves and is resistant to water and abrasions.

Both of these new products can be found in Avery Graphics' new Ink Jet Media Selector, which also debuted at ISA. The Ink Jet Media Selector helps consumers choose the right digital media and overlaminate for their printer, application or durability needs. A copy of the new selector may be obtained by calling the Avery Graphics sample department at (800) 443-9380.

With offices in Painesville and Hamilton, Ohio, Avery Dennison Graphics Division North America features a broad range of products for super-wide and wide-format digital printing, traditional printing technologies and cut signage applications. Its products are used in applications ranging from short-term promotional graphics such as signage, banners, labels, exhibits, displays and bus-wrap markings to long-term durable graphic applications as fleet markings, backlit signs, vehicle striping and graphics. The Graphics Division is a division of Avery Dennison Corporation, based in Pasadena, California with revenues of $5.3 billion in 2004. The Corporation develops, manufactures and markets a wide range of products for consumer and industrial markets. For more information on the Graphics Division, go to www.averygraphics.com.

Avery Dennison Graphics Division
Painesville, OH
Phone: (800) 443-9380
Website URL: www.averygraphics.com