FOR IMMEDIATE RELEASE
June 1, 2005

BTV+ Lyle Bunn Named To Chair Education Committee Of POPAI Digital Signage Group

POPAI Launches Group to Advance Digital Signage ­ Lyle Bunn of BTV+ to Chair Education Committee

Chicago, IL - Lyle Bunn of BTV+ has been named to Chair the Education Committee of the newly formed Digital Signage Group of POPAI. A primary element in advancing the application of digital signage is in the education of digital display providers and users in the benefits and application of this fast emerging communications tool.

The POPAI Digital Signage Group was announced March 21, 2005 to promote the adoption of dynamic digital signage, technologies and applications. The Digital Signage Group will provide industry information, profiles of proven solutions, market research and education to demonstrate the ability of digital signage solutions to inform, educate and influence. POPAI is an industry-based association so the group is inclusive to Advertising Agencies, Brands, Retailers, and the Producers and Suppliers of retail marketing tools.

Joe Finizio, VP Member Services of POPAI said “i.e. Education is the key to advancing the application of any new capability, and we are pleased that digital signage can be advanced through Lyle Bunn’s perspectives”. He added “Lyle’s experience and energy will serve both digital signage providers and users greatly. He is a fine complement to others involved in this effort.”

Mr Bunn will also sit on the Strategic Planning Committee of the working group which will set directions related to Industry Standards, Advocacy and Promotion, and Research.

Lyle Bunn has written numerous white-papers and articles, and presented regularly on the benefits, application and advances of digital signage, and is Director, Digital Display & Rich Media of BTV+, which provides business-class, content delivery networks. He has assisted in the development of technology, industry, trade and economic development policy at four levels of Government and internationally, and has contributed to new technology industry development through industry and professional organizations, government and media. He has served as lead architect of several successful sector development initiatives.

While this new group is organized as part of the POPAI structure and will focus on issues specific to dynamic digital signage and in-store networks, the leverage and lessons of retail display for branding, staff development, public information and homeland security is expected to be advanced as well.

About POPAI
POPAI is the only nonprofit, global trade association of the marketing at retail industry. It has members in over 30 countries around the world. POPAI provides the industry’s most extensive and comprehensive on-line resource of retail marketing information and brings to the industry programs in original retail marketing research; education including industry certification, the industry’s only text book, seminars; and advocacy programs. POPAI has launched the Digital Signage Group in North America to accelerate the use of dynamic digital display in the retail environment and other points of buyer influence. Representatives of other primary providers of Digital Signage hardware, software and expertise have founded and are contributing to the POPAI Digital Signage Working Group. Contact Joe Finizio, VP Member Services 202-530-3094 or jfinizio@popai.com. See www.popai.com

About BTV+
BTV+ was founded in 1981 and is a pioneer of interactive image display for distance learning, multi-location digital presentation and more recently, digital signage. The firm has been selected to serve over 6000 new displays across North America over the past several months. BTV+ uses secure, internet protocol (IP) satellite communications currently serving over 13,000 locations in USA, Canada and Mexico. Over 20,000 hours per year of live content are provided for BTV+ clients in retail, grocery, banking, apparel, post office, gaming and automotive locations. BTV+ operates studios in the US and Canada. The firm’s core offering includes satellite bandwidth for business applications and its capabilities include large-scale, North America-wide project management, installation and operations. See www.btvplus.com

BTV+
2070 Hadwen Rd. Suite 201
Mississauga, Ontario L5K 2C9
Phone: 905-855-9911
Fax: 905-855-9611
E-Mail: lbunn@canbtv.com
Website URL: www.btvplus.com