FOR IMMEDIATE RELEASE
June 20, 2005

ISA Hires Three New Staffers

Alexandria, VA - In its continuing efforts to augment its current headquarters staff, the International Sign Association (ISA) this month hired three experienced professionals in the areas of tradeshows, education and marketing.

Iain Mackenzie joined ISA’s staff as Manager of Meetings and Events. Mackenzie is a certified Meeting Professional. Before working for ISA, he was Conference Manager for the Hill Group in Bethesda, Md.

Christinah Muthoni accepted the position of Coordinator of Education and Professional Development. Previously, Muthoni was an educational program coordinator with the National Association of Home Builders in Washington, D.C. At ISA, she is responsible for coordinating logistical arrangements for educational activities and programs, and conducting ISA’s educational outreach efforts.

Jeannine Curtin joined ISA as Marketing Manager. Curtin is extensively experienced in creating and executing marketing communications programs. At ISA, she employs her marketing skills to promote the association throughout the business, regulatory and consumer communities.

“These individuals are the tops in their fields,” said ISA President and CEO Lori Anderson. “They are creative and know how to channel that creativity into workable strategies. Their experience and skills will help ISA realize its full potential and better help the sign industry forge into the future.”

ISA is a 2,200 member organization composed of manufacturers, users, and suppliers of on-premise signs and sign products produced by more than 400,000 employees in all 50 states and 69 foreign countries. ISA exists to support, promote, and improve the $30 billion-a-year sign industry, which sustains the nation’s nearly $3 trillion-a-year retail industry.

ISA (Internatonal Sign Association)
Alexandria, VA
Phone: 703-836-4012
Website URL: www.signs.org