FOR IMMEDIATE RELEASE
August 12, 2005

BTV+ Satellite Bandwidth Increases Profitability and Reduces Cost of Scala Digital Signage Networks

Mississauga, ON ­ BTV+ (www.btvplus.com) recognized as a premier provider of IP Satellite bandwidth and network operations for Digital Signage and interactive Distance Learning systems, today announced the integration of its secure, highly cost effective satellite connectivity with Scala’s InfoChannel® software. Scala (www.scala.com) recognized as the world’s leading software platform for digital signage.

BTV+ satellite connectivity increases the profitability and value of digital signage networks that use Scala software by significantly reducing network deployment and operating costs. Point-to- multipoint Internet Protocol (IP) satellite bandwidth from BTV+ means that network owners require only one Internet Service Provider (BTV+) to install and operate connectivity at any location across North America including Alaska, Hawaii, USA, Canada and Mexico.

Signage network owners when integrating a BTV+ virtual private network with Scala’s InfoChannel® software do not need to undertake any network deployment or ongoing network management themselves. BTV+ handles all network elements. A single, low monthly bill for connectivity to all network locations, typically less than $115 per location per month based on 100 locations, further reduces administrative costs.

“The high levels of security, reliability, rapid installation and ease of scalability inherent in BTV+ satellite connectivity, are an excellent compliment to digital signage networks that use Scala’s InfoChannel®” said Larry Steinman, CEO of BTV+. He added, “additional benefit and value are realized by leveraging the digital signage network for interactive distance learning”

BTV+ Internet Protocol (IP) satellite bandwidth enables reliable, secure transport of content and playlists to all network locations simultaneously. Scala’s InfoChannel® software allows a network owner or manager to create, schedule, manage, distribute and dynamically play back unique content to one or thousands of displays from a single desktop. Scala’s InfoChannel® Designer 3 authoring tool enables the creation of compelling dynamic content to inform, educate and influence. News feeds and other subscribed services are easily integrated into Scala content.

Jeffrey Porter, executive vice president of Scala said “We are pleased to be partnering with BTV+ and opening the technology door to businesses of all sizes that require scalable and reliable digital signage networks. We look forward to working with BTV+ in lowering the barrier of entry into satellite-based digital signage solutions.”

About Scala, Inc.
Scala, Inc. (www.scala.com) pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, Pennsylvania, with operations in California, the UK, Norway, The Netherlands and Japan. As flat panel and networking technologies catch up with Scala’s vision, Scala finds itself with over a 15-year head start, helping it to win some of the largest digital signage engagements and most respected partners in the industry. Companies that are implementing their digital signage equipment on the Scala InfoChannel® 3 platform include Tesco, Best Buy, T-Mobile, ShopRite, Virgin MegaStore, Bloomberg, Kiwi, Azizia-Panda Supermarket, McKee Foods, Burger King, Muvico, Warner Brothers Movie World, RaboBank, Nedbank, Santiago Airport, Dubai Airport. A network of over 250 Value Added Resellers across the globe offer Scala InfoChannel® solutions, and constitute our sales and support force that extends to every continent but Antarctica. See www.scala.com

About BTV+
BTV+ was founded in 1981 and is a pioneer of interactive image display for distance learning, multi-location digital presentation and digital signage. BTV+ uses secure, internet protocol (IP) satellite communications currently serving over 13,000 locations in USA, Canada and Mexico for clients in the retail, grocery, banking, apparel, sport, hospitality, post office, gaming and automotive sectors. Over 20,000 hours per year of live content are provided for BTV+. BTV+ operates business communications studios in the US and Canada and its core competencies include large-scale, North America-wide project management, installation and operations. BTV+ holds a central role in digital signage supply and development based on its satellite network supply and its participation with primary digital signage educational and industry events. See www.btvplus.com

BTV+

Mississauga, Ontario Canada
Phone: 905-403-7063
Fax:
E-Mail: lbunn@canbtv.com
Website URL: www.btvplus.com