FOR IMMEDIATE RELEASE
September 20, 2005
Cooley-Brite® used for Swarovski Rockerfeller Center kiosk
Pawtucket, RI—Visitors to Rockefeller Center during the 2004 holiday
months saw an impressive outdoor retail kiosk produced for Swarovski
crystal, whose initial design was created by AEdifica, located in Montreal,
Canada. The final design and construction was done by Exhibit A, located in
Providence, Rhode Island.
The kiosk used a large 10' x 16' seamed panel of Cooley Cooley-Brite®
eradicable sign & awning substrate, which allowed the white Swarovski logo
to be visible during the day and with back lighting made the logo shine
brightly in the evenings.
Swarovski created the star that sits atop the Rockefeller Center
Christmas tree. Exhibit A is preparing a new Swarovski kiosk now for the
2005 holiday season. This time SM42®, a digitally printable sign substrate
manufactured by Cooley, will be used. "The new Swarovski design is so
intricate that it warranted using digital printing for the application this
year," said David Jaacks. Mr. Jaacks chooses Cooley products because he is
very familiar with Cooley's reputation for quality sign products and for
the outreach Cooley gave him when he was a student at the Rhode Island
School of Design some years ago.
Exhibit A was established in 1995 by Mr. David A. Jaacks. Exhibit A
creates unique marketing environments including custom trade show exhibits,
corporate lobbies, retail spaces, mobile exhibits, graphic design and
program management. More information on Exhibit A can be found at
www.nicebooth.com.
For more than a hundred years Swarovski, the Austrian family company
based in Wattens in the Tyrol, has been the world's leading brand for cut
crystal. Crystal jewelry stones and crystalline semi-finished goods for the
fashion, jewelry and lighting industries are as much a part of the
company's product range as gift articles, home accessories, and
collectibles fashioned from faceted crystal. Swarovski's artistic and
design abilities are evident in Daniel Swarovski Paris and Swarovski
Jewelry, the company's accessory and jewelry ranges. Since 1995 visitors
have been able to enjoy the ultimate crystal experience at the Swarovski
Crystal Worlds. The Swarovski group also includes Tyrolit®, which produces
grinding tools and abrasives, and Swarovski Optik, the company's optics
division, with its precision optics for hunting and nature observation. In
2004 Swarovski achieved group sales of Euro 1.83 billion with a total of
16,000 employees. More information on Swarovski can be found at
www.swarovski.com.
AEdifica is an award-winning multi-disciplinary practice tailored to
deliver creative, strategic and integrated solutions for the built and
visual environments of retail organizations driven by excellence in a world
of emerging opportunities. More information on AEdifica can be found at
www.aedifica.com.
Cooley Group found its roots in Cooley Finishing Company, founded in
1926 to finish cotton cloth into awning fabric. Today, Cooley employs the
latest in chemical engineering technology to produce state-of-the-art
polymer materials. The five divisions of Cooley Group are Cooley Sign &
Awning Products, Cooley Digital Products, Cooley Engineered Membranes,
Cooley Specialty Products and Cooley Building Products. Cooley Sign &
Awning Products manufactures a variety of substrates for awnings, backlit
signs, banners, as well as other applications. Cooley sign and awning
substrates can be seen around the world enhancing the image of many
companies such as Boston Market, Exxon Mobil, Dunkin Donuts and KFC.
Cooley Sign & Awning Products is headquartered in Pawtucket, RI with
manufacturing plants and offices in Rhode Island and South Carolina.
The Cooley Group
50 Esten Avenue
Pawtucket, RI
Phone: 800-992-0072 or 401-721-6215
Fax: 401-728-1910
E-Mail: info@cooleygroup.com
Website URL: www.cooleygroup.com
