FOR IMMEDIATE RELEASE
December 6, 2005

FASTSIGNS® Sign and Graphics Centers Now Feature New Store Décor

CARROLLTON, Texas - FASTSIGNS® sign and graphics centers now feature a new store décor that is designed to be business-oriented, eye-catching and professional, said FASTSIGNS International, Inc., a worldwide sign and graphics franchisor.

“We wanted the new décor to look professional and business-oriented but not stuffy,” said Drue Townsend, the company’s senior vice president of marketing. “We wanted to use the décor and merchandising to educate in-store customers, promote our products and services, and communicate our ‘sign buying made simple’ customer experience.”

Over time, the new store décor will be adopted by the more than 475 FASTSIGNS® centers in the United States, Canada, the United Kingdom, Mexico, Brazil and Australia (where centers operate under the SIGNWAVE® name).

In 2004, FASTSIGNS International, Inc. employees began working with a New York-based store design firm to update the look and functionality of the front end of FASTSIGNS® centers. A prototype was developed and reviewed by the FASTSIGNS® Franchise Advisory Committee (FAC), a 10-member advisory board of FASTSIGNS® center owners. A center in Arlington, Texas that was relocating tested the new store décor, providing additional suggestions that were incorporated into the new design.

The new décor features menu boards that display different kinds of signs and graphics that centers produce. Another feature is a banner stand that visually depicts “Good ­ Better ­ Best ­ Best with Photo” signs, ranging from basic signs to signs that are more effective because of the use of full color graphics and photographs. “The in-store display helps our customers visualize how their sign can be made more effective and powerful,” said Townsend.

Michelle Levine, who opened a FASTSIGNS® center in Wilkes-Barre, Pennsylvania in June, said of her center’s décor, “It helps extend our professional, high-quality image, and it is very inviting for customers to walk around in. Having a visual example of the Good ­ Better ­Best options clarifies the sign and pricing differences for our customers.”

In Naperville, Illinois, the center that Shane Beard has owned since 1996 adopted the new store décor as part of a relocation. “We can use the menu boards and light box inserts to show and tell what we do,” said Beard. “Virtually all our repeat customers have commented on how much cleaner and professional we appear with the new look.”

Dan and Myra Phillips, who have owned a center in Arlington, Texas for more than 10 years, also said that the new décor allows them to display the products they sell. “By using the menu boards and light boxes, we visually communicate to our customers the power of full color graphics,” said Phillips. “The new décor package provides an updated, professional look for our center.”

About FASTSIGNS®
FASTSIGNS® centers focus on meeting the needs of businesses, and offer a full range of custom sign and graphic products, including banners, window-vehicle-floor graphics, safety and identification signage, trade show displays and exterior signage. For more information, visit www.fastsigns.com, or call 800-827-7446. FASTSIGNS® Sign and Graphics Solutions Made Simple®. The company’s corporate headquarters are in Carrollton, Texas, a suburb of Dallas.

PHOTO CAPTION
FASTSIGNS® sign and graphics centers worldwide are featuring the new store décor that was recently adopted by FASTSIGNS International, Inc., the worldwide franchisor of FASTSIGNS® centers. The store décor is designed to be professional, business-oriented but not stuffy, the company said. There are more than 475 FASTSIGNS® centers in six countries.

FASTSIGNS International, Inc.
2550 Midway Road, Suite 150
Carrollton, TX 75006
Phone: 800 827-7446
Fax: 972 250-6807
E-Mail: margaret.smallwood@fastsigns.com
Website URL: www.fastsigns.com