FOR IMMEDIATE RELEASE
May 15, 2006

DS-IQ Launches First Digital Signage Marketing Performance (DSMP) Service

New Web-based solution helps advertisers and retailers unlock products sales and consumer insight using in-store digital networks.

Bellevue, Wash. ­ Today DS-IQ announced the launch of the industry’s first Digital Signage Marketing Performance (DSMP) service. Analytically sophisticated, yet easy-to-use, DS-IQ’s Web-based service automatically measures and analyzes in-store digital ad campaigns.

Tom Opdycke, DS-IQ’s president and CEO, explained, “Development of our service was driven by discussions with leading retailers and advertisers who are seeking new sources of actionable intelligence to inform marketing decisions in real-time. They understand in-store digital media can both build brands and drive product sales, but until now, no direct, continuous analysis of the sales impact of digital campaigns has been possible. That’s what we deliver: Internet-like advertising measurement and accountability for the brick and mortar world.”

DS-IQ’s Web service is a complete solution that uses machine learning to isolate the sales impact of multiple variables such as creative, ad length, day-parting, or sign placement. Easy-to-understand charts and dashboards present detailed results, in real time, allowing marketers to track campaigns from their desktop.

The operational complexity of a major retail chain’s in-store network is daunting; 100’s of ads in every cycle, 1000’s of stores and millions of transactions, making ongoing manual analysis of each campaign virtually impossible. DS-IQ’s service masks this complexity with proprietary technology that automatically performs granular analysis, and then makes reports available to authorized viewers on the web. Each retail network then becomes a closed-loop learning engine where every transaction provides insight and incremental schedule improvements can be made to boost sales.

Mr. Opdycke continued, “DS-IQ has automated the process of learning what works best at the ad level. We spent three years solving some tough technical hurdles; in particular creating an analytical engine designed specifically for retail networks that delivers results on demand. We’ve built a consistent, flexible system that enables the kind of smart micro-targeting advertisers want.”

“Major CPG companies are looking for new ways to better understand the sales impact and brand value of in-store digital advertising, then leverage that knowledge into smarter campaigns,” said Charles Collins, an industry marketing consultant with Crown Executive Services, and former sales and marketing executive with Procter & Gamble. “Seeing the ability of DS-IQ’s service to drive ad performance makes me wish I had this kind of system when I was a brand manager. With this new level of advertising ‘actionability’ digital campaigns will play a significantly bigger role in CPG marketing plans.”

DS-IQ’s service provides direct benefits to all the stakeholders in a retail digital network. Advertisers and retailers are able to grow sales and gain competitive advantage. Network management companies can attract new advertisers who want accountable media, as well as use insight about consumer behavior to run the network more effectively. Advertising agencies use the service on behalf of clients to test and select winning creative treatments, optimize the media mix and micro-target campaigns based on consumer behavior.

About DS-IQ
DS-IQ is the first Digital Signage Marketing Performance (DSMP) Company. The firm’s Web-based software service automatically measures and analyzes in-store media ad campaigns to unlock product sales, brand value, consumer insight, and media accountability ­ in real time. Since 2003, the company has focused on developing the service to work seamlessly with any digital signage network to grow same store sales, optimize media placement, and micro-target based on consumer behavior.

DS-IQ
Bellvue, WA
Phone: 425-213-1400
E-Mail: june.peoples@ds-iq.com
Website URL: www.ds-iq.com