FOR IMMEDIATE RELEASE
October 17, 2006
Corel Announces Support for Production Ready Art Standards
New Guidelines to Improve Electronic Workflow for the Advertising Specialty Industry
Ottawa, Canada - Corel Corporation (NASDAQ:CREL; TSX:CRE) is pleased to announce its support of the new Production Ready Art Standards endorsed by the Advertising Specialty Institute (ASI). The recently announced Production Ready Art Standards are specifically designed to ensure that professionals in the advertising specialty industry have a common set of guidelines to simplify the acceptance and transfer of electronic artwork for the production of advertising specialty products. The Production Ready Art Standards committee has designated CorelDRAW® Graphics Suite as an industry-standard graphics application and CorelDRAW (.cdr) as a preferred file format for design professionals in the growing advertising specialty market.
Designed to establish a universal process to create, store and transfer production ready artwork, the Production Ready Art Standards include a list of approved graphics software and formats. The standards will make it easier for suppliers and distributors to integrate new processes that enhance their business operations, improve turnaround time for their clients, and enable them to allot more of their time to selling.
"Every design professional knows that the success of each project begins with clean, professional and well-designed artwork. They rely on professional tools like CorelDRAW Graphics Suite X3 to ensure that their output is flawless, every time," said Nick Davies, Corel's General Manager Graphics. "We are pleased that ASI and its partners have established a set of standards to help ensure that professionals in the advertising specialty industry are creating and receiving the best quality graphics possible. Choosing the right graphics software and file formats is critical to simplifying the design-to-production process and delivering the quality results your customers expect."
"CorelDRAW Graphics Suite is a long-time standard in the advertising specialty industry and its professional capabilities and ease of use make it a favorite among ASI members and other design pros," said Jay Busselle, Member of the Production Ready Art Standards Committee and General Manager of Digital Art Solutions. "CorelDRAW Graphics Suite is ideally suited for the advertising specialty industry because it offers companies everything they need for their graphics workflow including vector illustration, bitmap-to-vector tracing, and a powerful image editor all while delivering unmatched ease of use and value. This comprehensive suite is a truly unique offering in the professional graphics software market."
According to the Annual Industry Sales Analysis from ASI, advertisers spent a record $17.8 billion on advertising specialties in 2005, an increase of 5.1 percent versus the prior year. ASI defines an advertising specialty to include any item that can be imprinted with a logo or slogan and designed to promote a company, organization, product, service, special achievement or event.
For more information about the Production Ready Art Standards, please visit www.productionreadyart.com. For more information about CorelDRAW Graphics Suite X3, or to download a full-featured trial version, please visit www.corel.com/cdgsx3.
About ASI
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of 22,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to more than 19,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain more than 750,000 advertising specialties, to locate supplier firms and to market services to buyers. ASI provides catalogs, informational directories, newsletters, magazines, websites and databases, and offers interactive e-commerce, marketing and selling tools. Visit www.asicentral.com.
About Corel Corporation
Corel is a leading global packaged software company with over 40 million users. The Company provides full-featured, easy-to-use productivity, graphics and digital imaging software and enjoys a favorable market position among consumers and small businesses. The Company's award-winning product portfolio features popular, globally recognized brands, including CorelDRAW® Graphics Suite, Corel® Paint Shop Pro®, Corel® Painter(TM), Corel® DESIGNER®, Corel® WordPerfect® Office, WinZip®, and iGrafx®. With hundreds of industry awards for leadership in software innovation, design and value, Corel's products have built a loyal following of customers and partners around the globe. Corel's products are sold in over 75 countries through an international network of resellers and retailers, original equipment manufacturers (OEMs), and Corel's global websites.
© 2006 Corel Corporation. All rights reserved. Corel, CorelDRAW, WordPerfect, WinZip, Paint Shop Pro, Corel DESIGNER, Painter, iGrafx and the Corel logo are trademarks or registered trademarks of Corel Corporation and/or its subsidiaries. All other product, font and company names and logos are trademarks or registered trademarks of their respective companies.
Corel Corporation
Ottawa, Ontario CANADA
Website URL: www.productionreadyart.com