FOR IMMEDIATE RELEASE
3/16/07

Astrup Launches Website Exclusively for Hospitality Industry

CLEVELAND, OH - ­ A new design resource for the hospitality industry is now available online. The Astrup Company, a leading provider of shading systems, fabric for interior and exterior design as well as fabric and framing for architectural structures, recently launched ASTRUPHOSPITALITY.com. The website was created to provide architects, specifiers and interior designers within the hospitality industry with information on the wide range of design resources Astrup offers. From elaborate shade structures to high fashion furniture fabric to window treatments, products from Astrup take design to a new level in many different hospitality applications.

“With the launch of ASTRUPHOSPITALITY.COM, we’ve established a venue to showcase the wide variety of ways Astrup can assist the hospitality market,” said Jeffrey W. Kirk, Astrup President. “This new site allows us to speak directly to designers and architects to address their needs and unique uses for Astrup products.”

One focus of the website features Astrup’s popular lines of furniture fabric. In the hospitality industry, furniture must look fantastic, but also stand up to incredible wear and tear. Astrup carries dozens of stylish upholstery fabric lines in rich colors and textures that are tough enough to withstand high traffic, messy spills and outdoor elements.

For example, the High Point Collection™ of Sunbrella® Fabrics and Companion Trims, Astrup’s line of high-performance, elegant fabrics, can be used to create indoor and outdoor furniture, marine interiors, cushions, pillows, market umbrellas and more. Through ASTRUPHOSPITALITY.COM designers can view and sample these fabrics easily with a direct link to the High Point Collection Online Showroom. Here visitors can browse through patterns and colors, adjust colors for brightness, contrast ­ even adjust the light source to view the fabric in the most lifelike precision possible. Users can then save fabric ideas in a file or email them to clients or co-workers. The Online Showroom also allows users to request fabric samples from Astrup ­ at no charge.

ASTRUPHOSPITALITY.COM also serves to educate architects, facility managers and others on the many different ways to enhance a property with elements that control sun and shade. Whether it’s an elegant canopy leading into a hotel, a retractable awning over a patio, a set of shade platforms by poolside or an architectural shade structure adding just the right ambiance to an outdoor restaurant, Astrup supplies the fabric and hardware needed to create the look.

While shade structures are designed to enhance the beauty of property, they serve practical, money-saving purposes as well. By blocking harmful UV rays, it’s possible to extend the life of upholstery and carpeting. Shade structures also assist in keeping heating and cooling systems running more efficiently, lowering costs.

About Astrup
Astrup is the leading supplier of materials used in the manufacture of awnings, signs, tarpaulins, tents, indoor and outdoor furniture, umbrellas, marine products (tops and covers) and associated fabric products for residential, commercial and architectural applications. Based in Cleveland, the 131-year-old company makes its products and services available through 14 strategically located distribution centers throughout North America. To obtain additional information, contact Astrup at 216-696-2820 or visit the company online at www.astruphospitality.com.

The Astrup Co.
2937 W. 25th St.
Cleveland, OH 44113
Phone: 216-696-2820
Website URL: www.astrup.com