FOR IMMEDIATE RELEASE
April 2, 2007

Roland Announces Faster, More Powerful VersaCAMM, Industry’s #1 Best-Selling Printer

New models offer greater speed and performance

IRVINE, CA ­ Roland DGA Corporation, the world leader in integrated print/cut technology, today announced the addition of two new high-performance models to its best-selling VersaCAMM printer/cutter line ­ the 30” VP-300 and 54” VP-540.

Featuring accelerated print speeds, an optional newly designed media take-up system and new VersaWorks 2.2 RIP software, the VersaCAMM VP models make it easier than ever to print and contour cut 4-color CMYK signs, banners, billboards, POP displays, labels, decals, vehicle and floor graphics, heat transfers for apparel and more.

VersaCAMM VP models also feature numerous hardware upgrades including new belt drives, grit rollers, ink dampers and pumps. New VersaCAMM VP models are backed by Roland’s new Two-Year Trouble-Free Warranty, part of the company’s Passport Customer Care Program and the industry’s longest and most extensive bundled service and support contract.

“Since its introduction, the VersaCAMM line has offered an unmatched entry-level price point as well as versatility, reliability and ease of use,” said Rick Scrimger, vice president and general manager of Roland’s Color Products Division. “The new VP models build on this industry-leading technology with a host of advanced productivity tools that make the world’s number-one printer/cutter an even better value.”

Outstanding Performance
Featuring four print heads, a new faster network board and several additional internal systems upgrades, the new VP series achieves print speeds of up to 166 sqft./hr. for the VP-540 and 124 sqft./hr. for the VP-300. New media flanges and additional pinch rollers secure the heaviest media in place for accurate feeding and tracking through even the longest production runs. To better support unattended printing, VersaCAMM VPs can be purchased with an optional media take-up system. This newly designed system features a constant tensioning system that aids in improved media handling and facilitates unattended productivity. It accommodates rolls weighing up to 66 lbs. for the VP-540 and up to 44 lbs. for the VP-300.

Like the rest of the VersaCAMM line, the VP series features award-winning ECO-SOL MAX ink for rich, dense colors and outstanding print quality. ECO-SOL MAX enables fast drying, offer superior scratch resistance and ensures durability in even the harshest outdoor environments for up to three years.

Innovative Print/Cut Technology
Designed for both novices and experienced graphics professionals, the VersaCAMM VP series features Roland’s innovative print/cut technology which delivers a seamless workflow for the production of complex sign graphics ­ printing and then automatically contour cutting on one device without any steps in between. As a result, the VP series can be operated unattended. The print/cut feature also enables the VersaCAMM VP to print and cut without registration or crop marks. This both reduces media waste and increases usable print area.

To further streamline the production process, VersaCAMM VPs include Quadralign, Roland's unique four-point optical registration system which allows users to remove prints, laminate and simply reload them for precision cutting. Quadralign automatically realigns the cutting path and compensates for skew and distortion.

Easy Operation and Maintenance
The VersaCAMM VP series was engineered from the ground up for easy operation and maintenance with a new compact design tailored for general office and retail environments. A new redesigned LED panel features simplified menu commands for standard operations such as cleaning, test printing, setting origin point and implementing user-defined printing conditions. Media presets allow users to select cut depth, heater temperatures and bi-directional calibrations for up to eight of their most common applications.

VersaCAMM VPs also feature an automated cleaning system which allows for immediate printing at any time, even if the machine has been idle for an extended period of time.

VersaWorks 2.2 Advanced RIP Software Features Enhanced Productivity Tools
All VersaCAMM models come complete with VersaWorks, powerful RIP software developed by Roland engineers for the company’s inkjet technology. Built upon the genuine Adobe ® PostScript ® CPSI ™ RIP engine, VersaWorks features an efficient graphical user interface that allows users to maximize their Roland inkjet without a lengthy learning curve.

The VP series comes bundled with Version 2.2 of VersaWorks featuring Roland Color, Roland’s new spot color fidelity system. With Roland Color, professionals can take advantage of a variety of spot-color matching tools to quickly and easily match logo colors and other corporate identity elements.

In addition to Roland Color, VersaWorks 2.2 features Variable Data Printing, allowing users to merge TXT or CSV data fields with a pre-defined design template to output variable text and graphic elements. Ideal for labels, name badges, plaques, POP and POS displays, menus and other custom graphics, VersaWorks Variable Data Printing allows users to efficiently produce a series of digital prints in which text and/or graphics change from one print to the next. Using Variable Data Printing saves significant production time because it requires processing of the pre-defined template just once for the entire production run.

Other VersaWorks features include a wide variety of convenient layout, edit and print functions such as nesting, tiling and auto/manual-layout to optimize media use and reduce waste. VersaWorks offers the ability to preview jobs on screen, reducing ink and media consumption due to mistakes. Users can use two job queues for handling different print conditions and can automatically update VersaWorks through the Internet, ensuring that they always have the latest software version and Roland DGA ICC profiles available. VersaWorks is compatible with Windows 2000/XP operating systems.

VersaCAMM VP Series Features

• Versatile ­ the VersaCAMM performs as a printer, printer/cutter or standalone vinyl cutter
• Includes Roland VersaWorks 2.2, the latest version of Roland’s powerful, user-friendly RIP software featuring Roland Color and Variable Data Printing
• Maximum print speed of up to 166 sqft/hr (VP-540) or 124 sqft/hr (VP-300)
• Maximum print resolution of 1440 dpi
• Fast-drying ECO-SOL MAX ink in 4 colors (CMYK) delivers dense, rich colors, outstanding print quality, superior scratch resistance and 3-year outdoor durability
• Prints on uncoated PVC media as well as a full range of coated substrates, from paper and canvas to backlit film
• Numerous hardware upgrades including new media flanges, additional pinch rollers and faster network board
• Optional media take-up system supporting rolls up to 66 lbs (VP-540) or 44 lbs (VP-300)
• Automated maintenance system for hassle-free operation
• New compact design is tailored for office or retail environments
• Quadralign, Roland's unique optical registration system, ensures precision contour cutting of laminated graphics, with adjustments for skew and distortion