FOR IMMEDIATE RELEASE
April 16, 2007
Avery Graphics Releases Next Generation Easy Apply Vinyl - New Easy Apply RS™ Technology
Painesville, OH Avery Dennison’s Patent Pending Easy Apply RS™ Technology builds on Avery’s line of vehicle wrap materials and makes installation a breeze. “Easy Apply RS™ is easy to slide, easy to reposition and easy to remove. With its repositionability and air egress channels, it hugs surfaces as if it were made for them,” said Lance Hutt, Global Product Manager for Digital Products, Avery Dennison Graphics & Reflective Products Division.
Vehicle wrappinginstalling graphics on cars, trucks, vans and trailersis a booming advertising medium from individual car owners to small and large businesses and Fortune 500 companies. The Traffic Audit Bureau for Media Measurement reports that vehicle advertising can generate from 30,000 to 70,000 sightings per day and when compared to other advertising mediums, the cost of mobile advertising is lower than a billboard in a high traffic area.
Highlights of Easy Apply RS™ features include:
- Easy Apply RS™ is the fastest applying film in the industry, 15% faster to apply than the leading competitor.*
- Avery Graphics guarantees removability of Easy Apply RS™ for the life of the graphic up to five years.
- Easy Apply RS has a glossy, paint-like appearance that is optimized for digital printing and is supported by an extensive online ICC Color Profile library so images really pop.
Applying the wrap is easier than ever. Installers can drape the vinyl over the vehicle and position it. If it’s not exactly where the installer wants it, they can slide it to where they want it to be and reposition. Air bubbles and wrinkles aren’t a problem because of the Easy Apply RS™ air egress channels.
Print shops can order a FREE ROLL and receive $50 off their first order by going to easyapplyrs.averygraphics.com.
Avery Dennison Graphics & Reflective Products Division features a broad range of products for digital printing, traditional printing technologies, reflective and cut signage applications. Its products are used in applications ranging from promotional graphics such as signage, banners, labels, exhibits, displays and bus-wrap markings to long-term, durable applications such as fleet markings, backlit signs, vehicle striping and graphics. The Division is a part of Avery Dennison Corporation, a FORTUNE 500 company based in Pasadena, California, with 2006 sales of $5.6 billion The corporation develops, manufactures and markets a wide range of products for consumer and industrial markets. For more information on the Graphics & Reflective Products Division, visit www.averygraphics.com.
Avery Dennison Graphics & Reflective Products Division
Painesville, OH
Website URL: www.averygraphics.com
