FOR IMMEDIATE RELEASE
October 1, 2007
Avery Dennison Reflective Sheeting Approved by British Columbia for Highway Signage
Painesville, OH - Avery Dennison Graphics & Reflective Products Division announced today that Omni-ViewTM, a microprismatic retroreflective traffic sign sheeting material, has surpassed specifications and testing from the British Columbia Ministry of Transportation enabling it to be sold and utilized for highway and traffic signage in British Columbia.
Omni-ViewTM reflective sheeting is a super-high performance, durable, microprismatic retroreflective material suitable for high speed applications such as speed limit, warning and guide signs where long-distance brightness ensures sign conspicuity and legibility. “This product was made with a driver’s safety in mind first and foremost,” said Kevin Brinker, Product Manager for Reflective Products, Avery Dennison Graphics & Reflective Products Division. “Omni-ViewTM reflective sheeting is a robust material that ideally performs against competing background light while drivers are on the road, allowing drivers greater visibility at long and short distances.”
Other highlights of Omni-ViewTM reflective sheeting include:
- Omni-directional and can be used at any rotation while still maintaining the same reflective performance.
- Higher performance over a range of entrance and observation angles versus competitors, granting Omni-ViewTM greater reflectivity at longer distances.
- Reduced rainbow effect by 83 percent during daytime hours.
Ross McLean, Provincial Sign Program Manager for the British Columbia Ministry of Transportation, said, “We are constantly reviewing products to ensure the safety of highways in British Columbia for our drivers. This product line from Avery offers our sign makers an approved material that surpasses our standards to ensure safe highway signage for our drivers in British Columbia.”
For more information, printers can contact their Avery Dennison sales associate, local distributor or call the AnswerLine at 800-327-5917. Information on Avery Dennison reflective products is also available online at www.reflectives.averydennison.com.
Avery Dennison Graphics & Reflective Products Division features a broad range of products for digital printing, traditional printing technologies, reflective and cut signage applications. Its products are used in applications ranging from promotional graphics such as signage, banners, labels, exhibits, displays and bus-wrap markings to long-term, durable applications such as fleet markings, backlit signs, vehicle striping and graphics. The Division is a part of Avery Dennison Corporation, a FORTUNE 500® company based in Pasadena, California, with 2006 sales of $5.6 billion and operations in over 50 countries. Products offered by Avery Dennison include: Fasson® brand self-adhesive materials; Avery Dennison® and Paxar® brand products for the retail and apparel industries; Avery® brand office products and graphics imaging media; specialty tapes, peel-and-stick postage stamps, and labels for a wide variety of automotive, industrial and durable goods applications. For more information on the Graphics & Reflective Products Division, visit www.averygraphics.com.
©2007 Avery Dennison Corporation. All rights reserved. Avery and all other Avery brands, product names and codes are trademarks of Avery
Dennison Corporation. All other brands and product names are trademarks of their respective owners.
Avery Dennison Graphics and Reflective Products Division
250 Chester Street
Painesville, Ohio 44077
Phone: AnswerLine - 800-443-9380
E-Mail: samples.graphics@averydennison.com
Website URL: www.averygraphics.com
