FOR IMMEDIATE RELEASE
December 20, 2007

TheMagicTouch USA Introduces TheMagicTouch South In Florida

Clearwater, Fla. ­ TheMagicTouch USA, a worldwide pioneer in the digital image transfer business since 1989, has announced the grand opening of its newest division in Florida: TheMagicTouch South. Based in the Tampa Bay area, TheMagicTouch South will cover sales and distribution for all of Florida and the Southeastern states.

TheMagicTouch South has also opened a new showroom in its office in Clearwater, Fla., where the company will offer product demonstrations and training to its customers.

“We’re thrilled to be announcing this newest division of TheMagicTouch USA, which will make it easier than ever to offer our comprehensive range of digital image transfer papers ­ as well as hands-on, local service ­ to customers in this region such as screen printers, embroiderers and garment decorators,” said Joe Pisani, chief operating officer for TheMagicTouch South.

According to Pisani, TheMagicTouch South will help meet the needs of Florida’s largely untapped short-run market for the t-shirt and printed garment industry, specifically in the area’s corporate, small business and tourism markets.

“Due to the year-round warm weather and casual lifestyle throughout Florida, t-shirts and other graphic clothing are normal dress code in the state,” said Pisani. “However, up until now there hasn’t been a local distributor who could offer a cost-effective means to make small to mid-sized runs of more detailed designs.

“TheMagicTouch’s portfolio of digital transfer papers offers a great alternative for regional printers and garment decorators to create highly personalized, intricate logos and designs,” he added.

The company will stock inventory of the entire line of TheMagicTouch transfer papers, which allows the company to offer same-day service and quick turnaround times for orders throughout the Southeast.

TheMagicTouch South is located at 1810 N. Hercules Ave., Clearwater, Fla., 33765. For more information about TheMagicTouch South, contact Joe Pisani at 866-321-2661 or via email at joepisani@themagictouchusa.com.

About TheMagicTouch
TheMagicTouch operates in more than 54 locations worldwide. Since 1989, the company has pioneered the digital image transfer business. TheMagicTouch manufactures and markets a comprehensive range of transfer papers for light and dark textiles and hard surfaces, for use with traditional color laser printers and copiers.

Most recently, the company introduced its WoW Professional 7.1 transfer paper, which utilizes digital laser technology for printing complex designs onto dark garments without weeding or profile cutting.

WoW image paper, as well as the entire range of TheMagicTouch transfer media, uses one of the company’s latest breakthroughs in polymer dry toner decoration: PolymationTM.. The company’s completely re-engineered media now incorporates a newly designed catalyst that provides the ultimate compatibility with all generations of dry toner material.

Most color laser or LED copiers and printers are compatible with the PolymationTM. printing process. For more information about TheMagicTouch USA, visit www.themagictouchusa or call 888-349-BEST.

TheMagicTouch USA
6333 West Howard St.
Niles, IL 60714
Phone: 888-349-BEST
E-Mail: sales@themagictouchusa.com
Website URL: www.themagictouchusa.com