FOR IMMEDIATE RELEASE
May 13, 2008

Nine New Metallic & Specialty Cast Films Featured in Avery Graphics 2008 Color Selector

Painesville, OH - The Avery Dennison Graphics & Reflective Products Division released its 2008 Color Selector featuring four new specialty films (Hammered Gold Leaf, Shimmer, Silver Illusion and Silver Carbon Weave), XHA™ 7745 Foam Sign Tape, new tool kit and two new metallic vinyl colors today at the 2008 International Sign Expo (ISA) in Orlando, FL. More than 460 colors are featured in a convenient easy-to-use and easy-to-see tool. Color options, durability and adhesive qualities of Avery Graphics seven product lines are detailed in the 2008 Color Selector.

The Color Selector is free and available for sign shops as they consider their color and vinyl needs. Actual product samples of the A-Series, Metallic and Specialty Series products are highlighted so that sign shops can distinguish color selections, feel the quality of the vinyl and compare and contrast the durability and gloss level of each product. The guide makes it easy to decide what product is best for each application and to show customers the color selection available.

New products featured in the 2008 Color Selector include:
Four new specialty films. Shimmer and Silver Illusion are extruded PVC films offering 2-year durability and a three-dimensional holographic look. Metal is a popular design trend and these films project a higher quality image when used in architectural, directional, outdoor, point of purchase and vehicle graphics applications. Hammered Gold Leaf is a new addition to the leaf specialty series and Silver Carbon Weave ­ an extruded PVC, metallized film with 3-year durability ­ provides class for any application.

Two new metallic films - Sorcery, a sophisticated plum film, and Down to Earth, a mid-tone brown film with gold highlights, are 5- to 7-year durable cast films. They are both high-gloss, premium quality films with vinyl to the edge and provide a high-end look to wayfinding and transportation applications such as vehicle applications.

Mossy Oak Break-Up, Advantage Hardwoods, and Army Woodlands are now cast, camouflage printed films which are conformable, 5-year durable and have Avery Dennison’s patented Easy Apply RS™ technology making them perfect for vehicle and equipment applications

XHATM 7745 Foam Sign Tape is a highly adhesive foam sign tape that provides clean fastening with a smooth look for multiple applications for sign makers and signage shops. It performs in an extreme range of temperatures, adheres to a broad range of surfaces from plastics to metals. It’s easy to use and there’s no need for drilling, screwing, gluing and refinishing during sign manufacturing.

New Application Tools from Avery Graphics. A new tool kit provides all the tools needed for best results in signage and vehicle graphic application. The tool kit includes a 100 percent felt squeegee, cutter, knife, super strong magnets and an Avery Graphics tool belt to hold them all.

To request a free copy of the updated Color Selector for your shop, contact your Avery Graphics distributor or email the sample department at samples.graphics@averydennison.com. To learn more about the products featured in the 2008 Color Selector, go to averygraphics.com.

Avery Dennison Graphics & Reflective Products Division features a broad range of products for digital printing, traditional printing technologies, reflective and cut signage applications. Its products are used in applications ranging from promotional graphics such as signage, banners, labels, exhibits, displays and bus-wrap markings to long-term, durable applications such as fleet markings, backlit signs, vehicle striping and graphics. The Division is a part of Avery Dennison Corporation, a FORTUNE 500® company based in Pasadena, California, with 2007 sales of $6.3 billion and operations in over 60 countries. Products offered by Avery Dennison include: Fasson® brand self-adhesive materials; Avery Dennison® brand products for the retail and apparel industries; Avery® brand office products and graphics imaging media; specialty tapes, peel-and-stick postage stamps, and labels for a wide variety of automotive, industrial and durable goods applications. For more information on the Graphics & Reflective Products Division, visit www.averygraphics.com.

Avery Dennison Graphics and Reflective Products Division
250 Chester Street
Painesville, Ohio 44077
Phone: 440-534-4851
E-Mail: joel.ross@averydennison.com
Website URL: www.averygraphics.com