FOR IMMEDIATE RELEASE
June 12, 2008

Out of Home Revenue Grows 3.0%

(Washington, DC) ­ Out of home advertising industry revenue grew 3.0% in the first quarter of 2008, accounting for $1.6 billion in advertising expenditures.

“Despite a slowing economy, the out of home industry posted a moderate gain in the first quarter of 2008”, said Stephen Freitas, Chief Marketing Officer for the Outdoor Advertising Association of America. “Out of home media continues to perform better than other traditional media segments.”

Media spending in six of the top ten categories, ranked by outdoor advertising spending, increased quarter over quarter. The Financial category showed strong growth, increasing $15.9 million (16.1%) over the first quarter in 2007.

Revenue in the Miscellaneous Services & Amusements category increased $12.3 million for the quarter, accounting for 16.2% of all spending in outdoor. Historically a leading category in outdoor spending, this category has posted consistent gains since the first quarter of 2002, when spending declined by 0.7%.

The following categories also posted gains for the first quarter: Public Transportation, Hotels & Resorts (6.0%); Restaurants (5.9%); Retail (5.7%); and Automotive, Auto Accessories & Equipment (1.6%).

OAAA issues full industry revenue estimates that include, but are not limited to, Miller Kaplan, TNS data on outdoor, member company affidavits, and media projections based on a mix of recognized nationally syndicated data sources. Revenue estimates include billboard, street furniture, transit, and alternative outdoor media spending.

Follow this link for a detailed ad spend chart.

OAAA is the trade association representing the outdoor advertising industry. It is dedicated to leading and uniting a responsible outdoor advertising industry that is committed to serving the needs of consumers, advertisers, and the public. The nearly 1,000 OAAA member companies generate more than $7.3 billion annually in ad revenues, representing more than 90% of industry income, and donate space to charitable organizations in excess of $400 million each year.

Outdoor Advertising Association of America (OAAA)
1850 M Street, N.W., Suite 1040
Washington, DC 20036
Phone: (202) 833-5566
E-Mail: jgolimowski@oaaa.org
Website URL: www.oaaa.org