FOR IMMEDIATE RELEASE
September 29, 2008

Posterscope USA, McClain Finlon Win OAAA Media Plan Awards

The Outdoor Advertising Association of America (OAAA) announced the winners of the 9th Annual Out of Home Media Plans Awards at a ceremony held during the OAAA STAR Showcase in New York City Thursday.

The program recognized a number of campaigns which successfully used the out of home medium to accomplish their creative strategies.

“This year’s entries showed what was possible when the best creative minds used out of home to its full potential,” said OAAA Chief Marketing Officer Stephen Freitas. “The campaigns were fully integrated, very effective, and surprised and delighted their audiences.”

The 2008 National Out Of Home Media Plan Award went to Posterscope USA for the campaign for the 2007 adidas NBA All-Star Game in Las Vegas. Posterscope incorporated Las Vegas landmarks into a plan to transform the city. The New York New York Hotel’s Statue of Liberty and the MGM Grand’s lion were draped in customized opposing team jerseys, complemented by wallscapes on the Luxor, Bally’s, and the MGM Grand. Additionally, Posterscope’s work included bulletins, taxi tops, airport, and mall signage to complete an all-encompassing effect. The campaign resulted in an unprecedented 250 percent jump in single-day global sales for adidas.

McClain Finlon Advertising won the 2008 Local Out Of Home Media Plan Award for its work for the Denver Zoo. Attendance was declining at the beginning of 2007, the revenue from which was vital for maintaining the zoo’s wildlife conservancy efforts and research initiatives. Setting a goal of 1.4 million visitors for that year, Denver Zoo and McClain Finlon created a campaign of high-profile bulletins, school buses, shopping mall barricades and kiosks, rickshaws, and street art from local artists to reach potential visitor families and key community influencers. Denver Zoo exceeded its goal, reaching 1.68 million visitors and a record increase in donations.

In addition to the two winning campaigns, ten campaigns were recognized with Gold and Silver Awards.

National Out of Home Media Plan Award Winner
adidas NBA All-Star Game, Posterscope USA

Local Out of Home Media Plan Award Winner
Denver Zoo, McClain Finlon Advertising

Out of Home Media Plan Award Gold Winners
Legal Sea Foods, DeVito/Verdi
McDonald’s Iced Coffee, MPG
Special K, Starcom USA
Teacher’s Credit Union (TCU) of Indiana, Burkhart Advertising, Extra Credit Projects
Westin Hotels & Resorts, MediaVest USA

Out of Home Media Plan Award Silver Winners
A&E Network’s “Paranormal State,” Horizon Media
Clean Sky Coalition, do it outdoors
MINI Cooper, Butler, Shine, Stern & Partners; OOH Pitch
USA Network’s “The Starter Wife,” Spark Communications, Fallon Worldwide
Showtime Network’s “Weeds” & ”Californication,” Outdoor Services

OAAA is the trade association representing the outdoor advertising industry. It is dedicated to leading and uniting a responsible outdoor advertising industry that is committed to serving the needs of consumers, advertisers, and the public. The nearly 1,000 OAAA member companies generate more than $7.2 billion annually in ad revenues, representing more than 90% of industry income, and donate space to charitable organizations in excess of $400 million each year.

Outdoor Advertising Association of America (OAAA)
1850 M Street, N.W., Suite 1040
Washington, DC 20036
Phone: (202) 833-5566
E-Mail: info@oaaa.org
Website URL: www.oaaa.org