FOR IMMEDIATE RELEASE
September 16, 2009

Reality Interactive Unveils bitSHUTTLE™ Digital Photo Frame Capability for Localized Bank Brand Campaigns

Digital Frame Signage Enables Banks to Easily Customize Messages Targeting Customers While Inside Branch with Real Time Information

Middletown, CT- ­Reality Interactive, a leading provider of design and development of content rich solutions for self-service, digital merchandising and digital signage applications, today unveiled its bitSHUTTLE™ digital signage offering, designed for banking institutions to easily localize and communicate updated rates and new product information to customers in real time. Utilizing “off the shelf” digital photo frame hardware, the bank’s brand messages, content and interest rates can be displayed at individual teller stations or on larger format screens strategically placed in different areas of the branch.

An innovative solution, bitSHUTTTLE™ enables corporate marketing teams to create customized messaging which can be quickly and easily updated at the local level. Designed to target customers while in a bank branch, several digital frames, each with unique, consistent messages with a localized feel, can be strategically positioned in different areas of the institution, including near teller windows. The photo frames can be Wi-Fi enabled allowing for real-time updates.

Individual bank managers and employees are provided with unique permissions for making simple, quick changes to messages on the digital photo frames. Content can easily be uploaded with location-specific templates containing bank brands and information created by the bank’s marketing agency or Reality Interactive. Accessed via a secure “drag and drop” web interface, bitShuttle™ is an easy-to-use, role-based software platform which delivers bank branded content that initiates cross-selling opportunities and maximizes customer interaction.

“bitSHUTTLE™ exceeds the branding objectives of financial institutions by providing branch-specific information that addresses customers’ banking needs on digital photo frames,” said Craig Martin, CEO, Reality Interactive. “By providing real time interest and CD rate updates, customers will identify the digital photo frames as a valuable bank information resource, ultimately enhancing customers’ overall relationship with the institution. Customers can obtain new campaign information consistent with current brand initiatives without being bombarded with wasteful flyers and paper print outs,” added Martin.

A recent Digital Out-Of-Home Media (DOOH) Awareness & Attitude Study conducted by Online Testing Exchange found:

· 63% percent of adults said digital signage catches their attention — the highest level reported across all media surveyed including billboards, magazines, TV, the Internet, newspapers, radio and mobile phone advertising

· 53% percent of survey respondents found digital signage to be the most interesting medium

· 51% percent of 18-24 year olds reported taking an action as a result of seeing ads on digital signage

Currently in use at a national bank, bitSHUTTLE™ has been credited with an increase in share of wallet and merchandising recall, decreases in perceived wait times and a marked increase in new appointments scheduled with existing customers.

About Reality Interactive
Reality Interactive specializes in the design and development of content rich solutions for self-service, digital merchandising and digital signage applications used by corporate brand teams. Clients include companies aiming to influence customers at the point of purchase within arm’s reach of products. Reality Interactive connects consumers to brands and educates them about new and existing products to influence their present and future purchasing decisions.

Services include design, development, maintenance and analytics that track self-service and digital merchandising/ signage applications. Reality Interactive’s real-time Program Management Portals, Remote Management capabilities, customizable analysis and reporting tools place brand/ product managers and marketing teams in full control of the message as well as the measurement of successful brand penetration among consumers on national, regional and local levels. Visit www.realityi.com for more information.

Reality Interactive, LLC
386 main street
Middletown, ct 06457
Phone: 860-346-2700
E-Mail: contactus@realityi.com
Website URL: www.realityi.com