FOR IMMEDIATE RELEASE
Nov. 16, 2009

X2O Media's Xpresenter™ Powers Striking, Informative Digital Video Wall at Novus International Inc. Corporate Headquarters

MONTREAL - X2O Media, a full-service provider of software, network management, and content services for professional digital signage applications, today announced that Novus International is relying on its Xpresenter™ platform to create and display content on a digital video wall located near the main entrance of the company's new St. Charles, Mo., global headquarters. The wall, one of the largest of its kind in the Midwest and a striking design element in the new building, comprises nine 46-inch monitors that create a visual representation of Novus' corporate identity for customers, partners, and employees. Novus is also relying on Xpresenter to power a single-monitor at another entrance that displays updated information for employees.

"The wall is a valuable tool to pique visitor interest in our company, our products, and our work, and it also provides useful information to visitors and staff," said Jeremy Lutgen, Novus International's public relations manager. "A less obvious benefit is that it supports companywide cohesion because it educates our 300-plus employees about what's going on outside of their own divisions. For example, we'll have videos of our scientists attending conferences or at work in field offices around the globe or other remote locations."

With clients in over 90 countries, Novus International provides health and nutrition products for livestock and companion animals. In 2008, the company built a 4,200 square meter, "green" (Leadership in Energy and Environmental Design Platinum-Certified) international headquarters with state-of-the-art design and structural features. In February, 2009, Novus approached X2O Media along with systems integrator Innovative Technology Group (ITG) of St. Louis, Mo., to develop the digital signage network, which was completed in June.

The wall's nine Samsung flat-panel monitors, arrayed three-by-three in landscape mode, are configured with the three monitors on the left and three on the bottom displaying continually updated information such as stock and commodities quotes, international weather conditions, business news, and Novus' product logos. The remaining four monitors, which form a square, are integrated to display still images from the countries where Novus operates, as well as video footage from recent events inside and outside the United States.

The single-monitor sign provides frequently updated information for employees such as traffic and weather reports, fitness center hours, menus for the cafeteria — and even St. Louis Cardinals baseball scores.

"This is the largest digital signage display wall we have done to date, but interest is high, and I'm confident we'll be seeing many more projects like it," said Mark Figurel, ITG project manager. "With its outstanding graphical presentation and ease of use, Xpresenter is a terrific platform. Add to that the versatility of digital signage itself, and you have technology that is suitable for an almost endless variety of uses."

About ITG
Innovative Technology Group (ITG) is a full service audiovisual systems integration company based in St. Louis, Mo. ITG was founded in 2001 with a clear, unique, vision of partnering with the premier office furnishing company in the Mid-West, Color Art Integrated Interiors. From day one, ITG's mission has been much more than providing technology. It's about providing the seamless integration of architecture, furniture, and technology. ITG achieved Emerald Audiovisual Solutions Provider (AVSP) certification in 2007 from InfoComm International, the leading association in the audiovisual communication industry. Please visit www.itgca.com to learn more.

About Novus International, Inc.
Novus International, Inc. is headquartered in metro St. Louis, Missouri, U.S.A. and serves customers in more than 90 countries around the world. An industry leader in animal nutrition and health, Novus's products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, ADVENT® coccidiosis control, MINTREX® organic trace minerals, SANTOQUIN® feed preservative, MERA™MET aquaculture feed additive, AGRADO® feed ingredient, and many other specialty ingredients. Arenus (www.arenus.com) is a division of Novus Nutrition Brands, LLC (a subsidiary of Novus International, Inc.) that focuses on developing health and dietary supplements for the equine and companion animal markets. Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information visit www.novusint.com.

About X2O Media
X2O Media is a full-service provider of software, network management services, and content services for professional digital signage applications. The company offers a wide variety of software solutions for digital signage networks, interactive screens, and out-of-home screens of all sizes. X2O's award-winning Xpresenter™ provides an end-to-end platform for the creation, management, and distribution of content at broadcast quality, and at a fraction of the time of other solutions. In addition to technology, X2O offers content design, acquisition, management, distribution, and monitoring services for digital signage networks. More information about X2O Media is available at www.x2omedia.com.

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Phone: 1 408 988-8307
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