FOR IMMEDIATE RELEASE
February 24, 2010

Digital Designware and ISA Announce the 'American Wrap Star' Contest at ISA Expo

Digital Designware and the International Sign Association (ISA) are hosting the American Wrap Star contest for the first time at ISA Expo in Orlando, Florida from April 8 ­ April 10. 3M announced that it is the platinum sponsor of the event, providing 3M products to be used in the competition and prizes, on-site support and demonstration.

Dirk Moebes, CEO of Digital Designware and event director, explained, “Last October we held a similar event during the Viscom show in Duesseldorf, Germany with huge success and immense response. We are more than happy to co-cost the event at ISA. And we’ve garnered strong support from key sponsors, such as 3M. Without 3M as the platinum Sponsor, an event like this would not take place.”

The competition will consist of five rounds during the three show days. Wrappers will compete on quality and speed and the results will be judged by a panel of international wrap experts, including Mr. Rob Ivers, Mr. Robby Burnett from Wrap Experts and Mr. Michael Ley. Participants who survive the first round will be promoted to the next, until only the final 8 competitors remain for the Grande Finale on Saturday afternoon.

A maximum of 128 wrappers can participate in the contest and all participants, regardless of ranking, will receive a prize package. The prizes awarded to the top winners will include a flatbed applicator, vinyl cutter with camera system and software, digital printer and laminator. Those who are eliminated after the first round will still be awarded a package of vouchers for vinyl, laminate and other supplies, discount vouchers, software and wrap tools worth nearly $1,800.

The current list of event sponsors includes 3M, Summa, Rollsroller, HP, Mutoh, Royal Sovereign, Corel, Pro Vehicle Outline, Cadlink, Digital Art Solutions, Yellotools, Image1Impact and many others.

Additional event details:

• Anyone with wrapping experience is eligible to participate in the contest.
• Participants are required to bring their own tools; electricity will be provided.
• All competitors who reach the morning rounds on Friday and Saturday will receive one half of a double room (shared with another contender) at the event HQ hotel for the night prior to the morning round, covered by the entrance fee.
• Participants receive free admission to the show for all three show days.
• All participants and sponsors will be invited to the “Wrap Night” party on Thursday.